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"At present, the European mould industry has more and more felt the impact and pressure from Chinese counterparts, and it is expected that by 2018, China will become one of the world's largest mold manufacturing base." Professor Alexander of the Rheinisch Westfaelische Technische Hochschule Aachen University in Germany before the date of visit in Ninghai the mold manufacturing base to issue such a sigh.

Alexander said that according to the relevant research departments for investigation, the European mold design and production time to 44% and 61% respectively than Chinese fast, but Chinese mold design and production costs are only 91% of their counterparts in Europe, because the Chinese labor cost is low, there is a strong attraction to foreign customers. At the same time, competition between Europe and the world's mold has also increased, as in Germany nearly two and a half years, the overall price of the mold has dropped by about 25%. According to statistics, a few years ago, 58% of the world's mold is produced by Germany and other Western European countries, Asian countries such as Chinese proportion accounted for only 1%, but in Eastern European countries die will increase greatly, while Asian countries production ratio will be increased to about 22%. The professor said happily that in view of the advantages of China's cheap labor costs and the good momentum of sustained and rapid economic growth in the whole economy, the prospect of China's mold development will be very broad.
"But that doesn't mean everything that China has developed is so ideal and perfect." Alexander believes that because Chinese market prematurely misunderstanding of the price war, but also the lack of independent innovation ability, there is no corresponding established reliable market system, especially the 65% European customers think China mold price is low but the quality is not good. An ideal solution is to strengthen China EU cooperation, order and drawing out by European countries, China mold companies specifically responsible for the complete design and manufacture, the European advanced technology and management philosophy of continuous learning and in the process, to speed up the industrialization of the changes, and strive to improve their own core advantage and competitiveness. In the aspect of improving customer satisfaction, the enterprise in addition to fuss in the low price, more important is the demand of short delivery time, good product quality, high degree of integrity, as far as possible, so that they understand the whole process of enterprise product development, design and production to clear the main party to strengthen mutual cooperation. Timely and effectively respond to the needs of customers.